Maybe that’s the look and feel of a specific era, a dramatic color palette, or even a specific emotion. A viewer should be able to look at your mood board and instantly grasp the experience you’re trying to convey. “A viewer should be able to look at your mood board and instantly grasp the experience you’re trying to convey.”Īnother important aspect of developing a mood board is consistency. Small details like color schemes, font choices, and set design can have a significant impact on the overall tone of your show. You’ll want to source inspiration that creatively threads all of these unique elements. It’s also essential to have a clear understanding of your show’s audience, format, and content to provide guardrails for your mood board. Images (that evoke a specific feeling, emotion, etc.).Words (that tie into your show, brand messaging, etc.).Here are a few specific design elements to add to your mood board: You can include as few or as many as you like, but layering in different design elements will really help bring your concept to life. When creating a mood board for your show, you should think about these specific elements. One designer’s interpretation of “simple” or “colorful” might be different than a colleague’s a mood board can align everyone under the same single vision. They’re a much lower investment than mockups in terms of resources and time and can convey a lot about the look and feel of the final design.Īnd, mood boards will ensure that all stakeholders and contributors working on a show are on the same page when working through the creative process together. Mood boards are also an excellent way to refine a show’s style before diving into the actual branding and design process. They can be a powerful tool throughout the show development process to help keep the style and aesthetic consistent and on track with the creator or producer’s vision and goals. Mood boards serve many purposes, starting with organizing the inspiration around a design project. Each mood board you create will reflect their lifestyles, likes, hobbies, jobs etc.“A mood board is a collection of visuals that help convey a certain style or concept.” As well as achieving buy-in from colleagues and stakeholders, from a marketing standpoint, they help you focus more closely on your user personas. The great thing about mood boards is that, apart from being purely creative pursuits, they also have a legitimate business goal. You can present mood boards to the following types of people: Mood boards are an effective method of communication in the design industry because they manage to go beyond mere words. It’s like the old saying goes: “a picture tells a thousand words”. Mood boards generally contain a collage of the following elements: This is because mood boards make it easy to instantly communicate the ideas and inspiration behind a future design. Graphic designers, interior designers, as well as UI/UX designers often use mood boards to convince clients of the look and style they’re going for.
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